HERSHEY’s Market Research
Students are challenged to use basic market research concepts to concoct – and make – a sweet treat that meets the tastes of their customer.
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Students are challenged to use basic market research concepts to concoct – and make – a sweet treat that meets the tastes of their customer.
Students will learn how to engage the community in this exercise of replacing an underused, local space with a place for all to use and enjoy.
Students use a variety of lessons and activities to explore target markets, design thinking, innovation, etc. to create a repeatable package of products.
Students, using design thinking and other lessons and activities, will identify a market “need” and then ideate and develop practical solutions.