HERSHEY’s Market Research

Activity Time:

120+ minutes

Have your students considered how their favorite candies and treats found their way to stores? This activity helps them better understand the process of market research, customer targeting, prototyping, branding, etc. before not just concepting but creating their own specialty chocolate.

Key Topics

Empathy
Market Research
Target Market

Relevant Principles

Integrity
Knowledge
Sound Judgment

Real-World Concepts

Subjective Value
Market Signals
Innovation
Humility
Freedom to Enter and Compete

Materials Needed

Empowered HERSHEY’s Market Research Instructional Sheet (Inside Empowered Hub)
Empowered HERSHEY’s Market Research Worksheet (Inside Empowered Hub)
Poster Board/Large Paper
Markers, Scissors, Tape
(HERSHEY’s Milk Chocolate Bars (Plain, Regular Size, 1/Group)
(Assorted “bite-” or “snack-sized” candy bars (Snickers, Twix, etc.) for inspiration)
(Empowered Currency or Bonds)

Learners will get a taste of market research and consumer marketing while developing and, if you’re up for it, creating and sampling their own chocolate confections. If you don’t know if your students are ready for this activity, consider Personal Brand Project, Innovation Activity, and Target Market Person as primers.