HERSHEY’s Market Research

Activity Time:

120+ minutes
Have your students considered how their favorite candies and treats found their way to stores? This activity helps them better understand the process of market research, customer targeting, prototyping, branding, etc. before not just concepting but creating their own specialty chocolate.

Key Topics

  • Empathy
  • Market Research
  • Target Market

Relevant Principles

  • Integrity
  • Knowledge
  • Sound Judgment

Real-World Concepts

  • Subjective Value
  • Market Signals
  • Innovation
  • Humility
  • Freedom to Enter and Compete

Materials Needed

  • Empowered HERSHEY’s Market Research Instructional Sheet (Inside Empowered Hub)
  • Empowered HERSHEY’s Market Research Worksheet (Inside Empowered Hub)
  • Poster Board/Large Paper
  • Markers, Scissors, Tape
  • (HERSHEY’s Milk Chocolate Bars (Plain, Regular Size, 1/Group)
  • (Assorted “bite-” or “snack-sized” candy bars (Snickers, Twix, etc.) for inspiration)
  • (Empowered Currency or Bonds)
Learners will get a taste of market research and consumer marketing while developing and, if you’re up for it, creating and sampling their own chocolate confections. If you don’t know if your students are ready for this activity, consider Personal Brand Project, Innovation Activity, and Target Market Person as primers.